Advertise on
YourLifeChoices
Reach the most financially powerful generation in Australia.
Over 90,000 active subscribers and 1.9 million pageviews per month.
1.9 million
Pageviews per month
2m 31s
Average time on page
67%
Use a mobile device
Source: Plausible, January 2025.
YourLifeChoices
Daily Newsletter
The YourLifeChoices newsletter is read by 90,000 Australians over the age of 50 daily. Our open rate and clickthrough rates are far above industry averages.
90,000
Subscribers
52.9%
Open rate
10.6%
Clickthrough rate
Source: Campaign Monitor January 2025.
YourLifeChoices
Webpage
The YourLifeChoices webpage receives over 1.9 million pageviews per month. We publish new & original content daily created by our in-house editorial team.
1.9 million
Pageviews per month
2m 31s
Average time on page
Source: Plausible, January 2025.
Who are our readers?
Our readers at a glance
51%
Female
70+
Average age
77%
Fully retired
55%
Live at home with their spouse / partner in a home they own outright
34%
Travel several times a year for leisure
Some of the companies we've worked with:
Advertise with
YourLifeChoices
For over 25 years, YourLifeChoices has built a trusted brand, connecting businesses with a highly engaged audience of informed and discerning readers. We partner exclusively with businesses that offer products and services that genuinely benefit our readers, ensuring that every promotion aligns with their interests and needs.
We offer a range of digital advertising solutions tailored to suit your marketing objectives, on both our website and in our newsletters, and we are happy to create custom packages to meet your specific needs. Explore our advertising options below, or if you're looking for something bespoke, contact us at maddie@tinyshoots.com.au or ash@tinyshoots.com.au
Download
the YLC media kit
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Let's work together
Interested in working with us? We can tailor an advertising package to your needs and are able to assist with branding, lead generation, and CPA objective campaigns.
