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Part of Australia’s largest over-50s network
Empowering over-50s in life, leisure and legacy.
Australia’s longest-established over-50s platform. 100,000 confident, discerning subscribers with an entrenched daily habit to read our newsletter.
100,000
Total Subscribers
1.3M
Pageviews a month
55%
Newsletter Open rate
5x Category
click rate (at an average of 9%)
The affluent generation
Where Australia's wealth is concentrated
the financial security behind them
53%
of the nation’s wealth is held by Boomers1
$2.8T
is held by 55+ households. Net worth peaks at $2.5M between 55 and 642
online, yet ignored
9.7M
Australians are aged 50+, with near-universal internet use under 753
94%
dislike how brands speak to them4
Source: 1KPMG Australia - Gen X wealth in property (2026), 2ABS Household Income and Wealth, 3ACMA - Digital lives of Australians (2021), 4WPP AUNZ - Secrets & Lies Report
YLC readership in numbers
Affluent, retired, deciding where their wealth goes
Snapshot
69
Avg age
59%
Female
79%
Fully retired
57%
live with their partner
70%
own their home outright
50%
Self funded
Network insight: YLC reader are our more financially secure database.
YLC readerbase in numbers
Our readers are an affluent segment of the population and have disposable income
At least 67% of members hold private health insurance
55%
Private Hospital
53%
Private Extras
3%
DVA
19%
are interested in estate planning
12%
have a SMSF
This audience is thinking about their legacy — funeral cover, wills and charitable giving.
Trusted by Australia’s leading finance and lifestyle brands
“We have been advertising with Your Life Choices for some time now and have consistently found them to be a valuable partner in helping us reach our target audience.
Their publications are professionally produced, well-distributed, and highly regarded by their readership. The team is always responsive, helpful, and easy to work with, making the advertising process straightforward and effective.
We appreciate the opportunities they provide to increase our visibility and connect with prospective members."
Advertise with the YourLifeChoices
Our audience is thinking about complex, considered decisions—estate planning, healthcare optimisation, financial security, and legacy planning. They research thoroughly before deciding. Our data shows they click deeply (reading multiple emails, visiting pages multiple times) and value detailed, expert-backed information.
With placements covering solus email, sponsored introduction, advertorial, lead generation and more, get in contact for a discussion around our ratecard and bespoke packages.
Let’s build something that genuinely benefits your brand and our members.
Download the YLC media kit
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