As the digital age continues to flourish, the convenience of online shopping has become a staple in our daily lives. In 2024, a staggering 17.08 million Australians were clicking away and making monthly online purchases. This trend is only expected to rise in the coming years, with more and more consumers turning online for their shopping needs.
However, with this surge in digital commerce comes a darker side: the rise of online purchase scams.
The allure of finding a bargain online is strong, especially with the current cost-of-living pressures that many are facing. But it’s precisely this search for a good deal that can leave shoppers vulnerable to the cunning tactics of scammers.
These fraudsters are not only posing as well-known and trusted businesses, but they’re also setting up entirely fake websites or creating counterfeit profiles on legitimate retail sites. They lure their victims through heavily discounted products or services, prices so low they make you do a double-take.
Matt Hannan, head of fraud management at HSBC Australia, warns that these scams are becoming increasingly ‘sophisticated,’ saying, ‘Scammers will use fake ads, fake reviews, and even stolen logos to make their products look convincing.’
It’s a digital masquerade, with the scammers playing the part of reputable sellers to perfection. So, how can you protect yourself from these online fraudsters and shop safely? Here are some essential tips to keep in mind:
1. Stay cautious of scam emails and texts
Phishing scams are a common way for fraudsters to trick you into giving up personal information.
Be cautious of emails and texts offering ‘limited time offers’ that urge you to act quickly. Always double-check the sender’s email address for any odd characters or symbols, and never click on links or download attachments from unknown sources.
2. Only buy from verified and trusted websites
It’s best to stick to well-known, reputable retailers you’ve purchased from before or large online marketplaces with a track record of reliability.
Scammers often create fake websites that mimic legitimate ones, aiming to steal your information or payment details. To verify a merchant’s legitimacy, search for their business details on ABN Lookup and check if the business has a well-established online presence on other platforms.
3. Don’t fall for unrealistic deals
Ultra-low prices are a red flag. Scammers use them as bait to lure in unsuspecting shoppers.
Before making a purchase, compare prices across multiple reputable websites to gauge a fair market value. If a deal appears significantly cheaper than others, verify the seller’s legitimacy before proceeding with the transaction.
4. Be vigilant against fake customer support
If you encounter an issue, make sure to seek help directly from the retailer’s official website. Scammers often set up fake support numbers and profiles, particularly during peak shopping times, to deceive you further.
Matt Hannan advises, ‘If you think you’ve been scammed, contact your bank immediately using the contact details on their website.’
Immediate action can help prevent further loss and assist in the recovery process.
In conclusion, while the digital marketplace offers a world of convenience and variety, it’s crucial to stay vigilant against online purchase scams. By being aware of the warning signs and taking proactive steps to verify the legitimacy of online deals, you can outsmart the fraudsters and shop with confidence.
Remember, in the realm of online shopping, caution is your best companion.
We’d love to hear from you. Have you ever encountered an online scam? What measures do you take to ensure a safe shopping experience online? Share your stories and tips in the comments below, and help fellow YourLifeChoices readers stay one step ahead of the scammers.
Also read: Online shopping rip-off alert: The dropshipping scheme you need to know
Beware of anything advertised on Facebook because a lot of sellers there are scammers.
Yes I bought some shoes supposedly reduced by about 50% to $40 something some time ago from a Facebook ad.
When they arrived they were a cheap vinyl and neither I nor anyone else could actually get our feet in them.
They supposedly had an Australian store. Went to the Salvos maybe someone there was extremely thin.
Most items can be purchased in metropolitan areas in bricks and mortar shops – so people choose not to support them and take the risk by buying online.