In the land down under, where the sun scorches the earth and the beaches beckon, a new craze has swept across the nation, uniting Australians in their shared love for a quirky, crunchy treat. Kmart, the retail giant known for its budget-friendly finds, has recently launched a collection that’s causing quite the stir – a range of freeze-dried candies that are as light on the wallet as they are on the tongue, each priced at a mere $3.
The collection boasts six varieties of these space-age sweets: Sour Worms, Rainbow Bites, Cola Bottles, Strawberries, Bananas, and Marshmallow Twists. Each packet promises a burst of intense flavour and a unique texture that’s turned the traditional candy experience on its head.
Food content creators across the country have been buzzing about these treats, with one, known as @michaeljaimie on social media, admitting to driving around ‘half of Adelaide’ in pursuit of these elusive goodies. His verdict? A mix of drama and delight as he navigated through the flavours, with the Rainbow Bites emerging as his top pick.
Another content creator, @cyansocial, echoed the sentiment, advising followers to skip the Strawberries and Bananas and dive into the Rainbow Bites, Cola Bottles, and Sour Worms. Indi Miles, or @romiietan, couldn’t hide her enthusiasm for the Sour Worms, which seem to have a fan club of their own.
Kmart’s spokesperson couldn’t be prouder, stating, ‘Kmart has embraced this trend, offering a wide range of freeze-dried fruit lollies that make it easy to enjoy this exciting snack at home. These affordable and extreme value treats are irresistibly light, ultra-crunchy, and packed with a bold punch of tangy-sweet goodness.’
The spokesperson went on to explain that freeze-dried lollies have become a viral snack trend, known for their intense flavours and unique crunchy texture. Popular on social media, these treats offer a fun twist on traditional sweet treats and are perfect for on-the-go snacking.
But Kmart isn’t alone in this sugary space race. Coles, another retail heavyweight, has also launched its range of freeze-dried candies. JordsEats, a popular food content creator, went to five different Coles stores before finding the confectionery item. His reaction? A mix of surprise and satisfaction, describing the candies as ‘a bit sour but good’ and ‘very addictive’.
A Coles spokesperson revealed that their Freeze-Dried Rainbow Crunch had become an instant success, quickly rising to become the best-selling Coles branded confectionery product.
As the freeze-dried candy craze continues to sweep across Australia, it’s clear that these $3 treats are sparking curiosity and excitement among snack lovers. With their unique texture and bold flavours, it’s no wonder they’ve become the talk of the town.
But what do you think? Have you tried Kmart’s or Coles’ freeze-dried candies yet? Are they as amazing as the buzz suggests, or do you think the hype will fade soon? We’d love to hear your thoughts and experiences! Share your opinions in the comments below – let’s see if these trendy snacks live up to the hype!
Also read: ALDI shoppers are raving about this $1 health snack alternative
Such a yummy treat!
The article doesn’t say where these are made.
Clearly NOT in Australia or the packet would say, “Freeze Dried Lollies” or Freeze Dried Sweets”.
Candy is such an American word. We don’t want it to take off here.