Easter is a time of tradition, from the egg hunts to the family gatherings and, of course, the sweet indulgence of chocolate. But this year, prepare to have your taste buds tantalised and your Easter traditions refreshed, as Lindt has just unveiled a delectable twist on their iconic Gold Bunny that’s been a decade in the making!
For the first time in 10 years, Lindt has introduced a brand-new flavour to Australia and New Zealand that’s set to make waves in the world of chocolate connoisseurs. The Gold Bunny Salted Caramel is the latest addition to Lindt’s esteemed range, and it’s a flavour fusion that promises to delight and surprise.
This isn’t just any chocolate bunny; it’s a symphony of flavours that marries Lindt’s signature creamy milk chocolate with the rich, buttery taste of caramel pieces, all perfectly balanced with a hint of sea salt. It’s an indulgent treat that’s sure to become a new Easter favourite.
Since its debut in 1952, the Lindt Gold Bunny has hopped its way into the hearts of chocolate lovers of all ages. It’s a symbol of Easter that transcends generations, and with this latest flavour innovation, Lindt continues to reinvent the joy of the holiday.
A recent study conducted by Lindt in 2023 revealed an interesting trend: while Australians see Easter as a season of gifting, they’re more inclined to purchase chocolate for themselves to enjoy and share rather than strictly as presents. The Gold Bunny Salted Caramel fits this trend perfectly, offering a delightful option for sharing, gifting, or simply savouring solo.
Lindt Master Chocolatier Thomas Schnetzler expressed his excitement about the new addition, stating, ‘Salted caramel is one of the most loved flavour combinations, and we’re thrilled to introduce it to our Gold Bunny range. We’ve carefully crafted this new flavour to celebrate the luxurious richness of our milk chocolate, the deep complexity of caramel, and the enhancement from the touch of sea salt. We can’t wait for both new and loyal Lindt fans to experience the new Gold Bunny this Easter.’
The Lindt Gold Bunny Salted Caramel is dressed to impress, wrapped in its signature gold foil and adorned with a light blue ribbon and bell, making it a festive and elegant treat.
Already available in leading retailers, the new Gold Bunny retails for $10, offering a premium chocolate experience without breaking the bank. It joins the ranks of the original Gold Bunny, which graces 210 million businesses globally each Easter, with its iconic ribbons still placed by hand.
Lindt, with a rich history spanning nearly 180 years, originated in Switzerland and has since spread its chocolate mastery across the globe. Selling over 2,500 products in more than 120 countries, Lindt is a brand synonymous with quality and innovation, making chocolate from bean to bar.
Have you had the chance to try the new Gold Bunny Salted Caramel? What’s your favourite Easter chocolate indulgence? Share your experiences and opinions with us in the comments below—we can’t wait to hear from you!
Also read: Easter on a budget: ALDI drops new sweet treats for under $8
