There’s nothing quite like the thrill of scoring something for free. Whether it’s a surprise giveaway, a special promo, or just being in the right place at the right time, getting a little something extra—without spending a cent—always feels like a win.
Shoppers are in for a cool surprise, with a popular retailer dishing out freebies that are sure to bring smiles all around. If you love a good freebie, you won’t want to miss this one!
Here’s the scoop: from 5 February to 4 March, when you spend a minimum of $10 on ice cream or ice blocks at any Coles store and scan your registered Flybuys card, you’ll be in with a chance to win a free summer treat right there at the checkout.
Coles’ first-ever Summer Treats Buy-Scan-Win promotion offers Iinstant rewards. If you’re a winner, you can claim your free ice cream or ice block during your next shopping trip, or if you prefer, you can save your sweet reward until 4 April.
This campaign is supported by a confection of 10 suppliers, including household names like Bulla, Mars, Unilever, Peters, Cape Byron, and Coles’ Own Brand. They’re offering up some of Australia’s most beloved frozen treats, ensuring there’s a flavour and style to suit every taste bud.
Alice Moncrieff, Coles’ Customer Engagement and Loyalty general manager, expressed her excitement about the campaign, noting that it’s all about adding a touch of unexpected joy to the shopping experience.
‘Summer may be winding down, but at Coles, we believe the season of treating yourself should last a little longer, which is why we’re giving registered Flybuys members an opportunity to scoop up some of their favourite ice cream and ice block brands, for free—as a thank you for shopping in-store at Coles,’ she said.

Imagine unwinding after a long day with a classic Magnum in hand, or savouring the rich, indulgent flavours of a Häagen-Dazs tub for free. With options ranging from the timeless to the luxurious, Coles is ensuring that everyone can find their perfect match to beat the heat.
So, if you’re a Flybuys member, don’t let this opportunity melt away. Head to your nearest Coles, stock up on your favourite frozen treats, and you might just walk away with an extra bit of sweetness to enjoy without spending an extra cent.
We at YourLifeChoices are curious to hear from you! Have you taken part in Coles’ Summer Treats promotion? What’s your go-to ice cream or ice block when you’re looking to treat yourself? Share your experiences and favourite flavours in the comments below.
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