I have banned Cadbury’s Favourites in my house – and other individually wrapped treats that don’t need to be individually wrapped.
It’s those wrappers (not mine) that I pick up way too often on my local beach. But … in excellent news, Mars Wrigley Australia, the manufacturer of Snickers and Milky Ways, is set to transition to a new paper-based packaging that can be recycled at traditional kerbside recycling. (Fingers crossed the contents of kerbside recycling bins actually get recycled!)
The Australian Financial Review reports that after three years of research, sustainably sourced paper-based packaging has been locked in.
And in more good news, the switch will not cost you a cent extra, according to Mars Wrigley Australia research development boss Chris Hutton.
“We’re seeing increased costs but one of the areas that we’re focusing on where we can is to make sure that we are as efficient as possible and some of our investments are in that space to make sure that we’re not adding cost to the business, but taking cost out so that we don’t pass on to the consumer.”
Mars Wrigley claims the move will eliminate more than 360 tonnes of plastic from its value chain, enough to stretch from Melbourne to London and back.
What’s your view on individually wrapped mini treats such as those in Cadbury Favourites?
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