Kmart has become a go-to destination for fashion lovers who want trendy pieces without the hefty price tag. One particular item has recently went viral, selling out quickly and gaining a loyal following. Now, eagle-eyed shoppers have noticed a subtle clue that suggests Kmart could be expanding this fan-favourite product.
Could this mean more colours, styles, or even an entire collection on the way?
This good news comes hot on the heels of the retail giant’s recent success with the $25 Oxford Shirt, a high-quality replica of a $139.99 shirt from Dissh, that flew off the shelves and sold out.
Kmart’s Oxford Shirt became an instant hit, with fashion enthusiasts across the country clamouring to get their hands on the affordable gem. The shirt’s classic design, featuring a crisp collar, button-down front, and convenient chest pocket, is made from comfortable cotton and Oxford fabric.
It’s the perfect blend of style and practicality, making it a versatile addition to any wardrobe.
Kmart’s savvy move to introduce such a coveted item at a fraction of the price of its designer counterpart has not gone unnoticed. The retailer’s strategy of offering designer look-alikes has resonated well with customers who love to stay on-trend without breaking the bank. And now, it seems Kmart is gearing up to take this strategy even further.
In a tantalising post on the public Facebook group Kmart Buzz, the official Kmart Australia account asked its 26,000 members a simple yet exciting question: ‘Question time, Buzzers! You LOVED our Oxford Shirt, so we want to know… what new colours would you like to see next? Drop your top colour requests below.’
This call to action for customer input suggests that Kmart is not only listening to its customers but is also planning to cater to their fashion desires with an expanded colour palette.
The response was overwhelming, with Kmart enthusiasts suggesting a rainbow of colours, from soft pinks and rich reds to earthy olives, deep navy, sunny mustard, and the ever-classic black.
This feedback is a testament to the shirt’s popularity and the eagerness of customers to incorporate more variety into their wardrobes.
Kmart’s spokesperson shared with 9Honey that the Oxford Shirt has ‘quickly become a wardrobe must-have,’ and hinted, ‘with the success of the current colours, be sure to keep an eye [out] for new, on-trend seasonal colours in the near future!’
‘The first drop, featuring popular shades of white and blue, has already captured the attention of shoppers looking for a smart, versatile piece for only $25. The excitement around these initial colours has been huge. We’ve loved seeing how our customers style the shirt in their everyday lives.’
@yourgirlanz #ad Thanks, it’s from Kmart 🥰Created this look book with @kmart australia and I am obsessed !! Head to your nearest Kmart to get your hands on the newest collection 💗 #KmartMadeMeBuyIt #brandedcontent #kmartfinds #kmartaustralia #affordablefashion #fyp ♬ Dua Lipa-style dance summer disco(1570612) – Burning Man
The retailer’s track record of releasing affordable alternatives to high-end clothing is impressive. From a $20 sandal resembling a $179 shoe from Country Road to a $25 dupe of a $595 designer heel by Ganni, Kmart has consistently provided Australians with the opportunity to indulge in high fashion without the high price tag.
Remember, fashion is all about expressing yourself, so don’t be afraid to mix and match these affordable finds with your existing wardrobe to create looks that are uniquely you.
Have you tried for yourself any of Kmart’s budget-friendly fashion items, or do you have other affordable fashion finds to recommend? Share them with the YourLifeChoices community in the comments below. We’d love to hear from you!
Also read: Luxury for less: Here’s how you can score a $575 designer look for $35
