As we navigate the aisles of our local Woolworths, we’re accustomed to the sights and sounds that have become a familiar part of our grocery shopping routine. However, Woolworths shoppers are in for a significant change that’s set to transform the shopping experience in a very modern way.
Woolworths is gearing up to introduce video advertisements across its network of stores, bringing a digital twist to the traditional grocery run. The supermarket giant’s in-house media agency, Cartology, has announced that brands will soon have the opportunity to feature their products on 4,000 weight scale screens in deli and seafood service areas, as well as on more than 10,000 screens at assisted checkouts.
This means that while you’re waiting for your sliced ham or weighing your apples, you’ll be presented with moving vision advertisements showcasing various products available within the store. It’s a move that’s sure to catch the eye of shoppers and potentially influence their purchasing decisions.
Steve Geelan, Cartology’s General Manager of Product, has emphasised the importance of the in-store experience in the customer’s shopping journey. With the digitisation of their in-store screen network, Woolworths aims to provide brands with a ‘creative canvas’ to reach and influence customers. The idea is to drive awareness of new products, inspire meal planning at the deli and seafood counters, and leave a lasting impact at the checkout.
The new screens are expected to be rolled out in Woolworths stores over the next few months, marking a significant step in the supermarket’s advertising capabilities. Cartology, which manages targeted retail advertising for Woolworths supermarkets, metro stores, and Big W, already operates 5,300 screens across the Woolworths Group network.
Are you excited about the prospect of video advertisements at Woolworths, or do you have reservations about this new addition? Share your opinions with us in the comments below, and let’s discuss the future of our shopping experiences!
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Frankly I wish I didn’t have to shop at Woolies and try to cycle the 5k to Aldi to avoid them. They disgust me the way they are treating shoppers these days. This tho takes the cake. At lease I can choose ad-free TV or not. Why should I be forced to take this from Woolies. Yep, disgusted.
I agree. I avoid both Woolies and Coles. We have an excellent Drakes which even sells hot meals.
I also shop at Drakes. The best supermarket around our area. Beats the hell out of Woolies, Coles, IGA and Aldi. You can even make you own cup of coffee in store to sip on as you shop.
Jeez, this has all the makings of a post apocalyptic horror movie !! I HATE & LOATHE ALL forms of advertising and go to lunatic lengths to avoid seeing this pollution. We currently shop at Aldi, Coles, IGA and occasionally Woolworths. In future that will be Aldi, Coles & IGA !
It’s just another reason to avoid a Woolies Store that installs this major distraction and annoyance.
When I go shopping I take a Shopping List, you know the things that I need, what I DO NOT NEED is to be bombarded by totally irrelevant Video Advertising Crap, which is NOT going to influence me NOR is it going to “reduce” the cost of my purchases.
I will also maintain shopping at my local Foodland, which is 3 Minutes down the road, as against Coles, Woolies & Aldi, 15 Minutes away and sometimes horrendously short of decent parking.
The world we live in is bombarded with noise. Every shop has its own music or advertising blaring out at us. To add advertising to an already stressful experience, adding more pressure to feel you should be purchasing something different or new, equals more anxiety in my view. I will no longer shop in Woolworths if this unfolds.
Cannot BELIEVE that ANY retailer would consider this to be a good move. We shop online to avoid this already!!! Go Woolies…not!