As the clock strikes three in the afternoon, something rather peculiar happens in Woolworths stores across Australia, unbeknownst to many of the shoppers perusing the aisles. It’s a ‘hidden’ store ritual that has recently come to light, sparking both amusement and a touch of exasperation among the supermarket’s staff.
The secret? At precisely 3:02pm, the speakers of every Woolworths store nationwide begin to blare the energetic beats of ‘Pump It Up!’ by Belgian musician Danzel. This daily musical interlude is more than just a random playlist selection; it’s a strategic move designed to reinvigorate employees during the mid-afternoon slump.
The revelation of this 3pm detail has been making waves on social media and radio, with Woolworths employees sharing insights into this unique workplace practice. ‘Did you know that the ‘Pump It Up!’ song plays at 3.02pm every day in all stores? It’s so we can pump our vibes,’ they’ve explained.
In a delightful display of workplace camaraderie, some Woolies teams have even taken to dancing along to the tune in the cold food aisle, as shared in an amusing video by two Queensland store workers. ‘At our store, we dance,’ they said, showcasing their moves and the lighter side of retail work.
The topic was picked up by The Fox’s Melbourne breakfast radio show Fifi, Fev, and Nick, where the hosts expressed their surprise at this daily ritual. A Woolworths employee confirmed the practice on air, explaining that it serves as a reminder for department managers to gear up for the evening trade.
A Woolworths spokesperson chimed in on the radio show’s video, humorously clarifying that the song plays at 3:02pm sharp, not a second earlier. However, not all employees are fans of the daily anthem. Some have confessed to collective groans when the song starts, while others use it as a countdown to the end of their shift. ‘It drives me crazy, but then I’m like, ‘Yes, one hour (of work) until home time’,’ shared one worker.
Interestingly, this isn’t an isolated phenomenon. Rival supermarket Coles has its own version of the motivational music cue, with ‘Are You Ready To Rumble’ playing at 2pm to remind staff to tidy up the aisles.
The ‘3pm Pump It Up’ detail emerged after a Woolworths customer, Abby, noticed the recurring tune during her shopping trips and shared her discovery online. ‘I always listen out for it, and it’s true! 3pm baby,’ she exclaimed. The revelation has left many shoppers stunned, with some even confirming the occurrence during their own visits to Woolies.
While the daily dance might not be everyone’s cup of tea, it’s certainly an interesting peek behind the curtain of one of Australia’s largest supermarkets. It’s a reminder that even in the most routine of jobs, there can be moments of unexpected joy and a sense of unity, even if it’s just for a few minutes each day.
Have you ever noticed the song playing at 3pm? How do you feel about this quirky workplace tradition? Does it make your Woolworths shopping experience more enjoyable, or do you think it’s a bit too much? Share your thoughts in the comments below – we’d love to hear your take on this behind-the-scenes Woolies ritual!
Also read: Woolworths’ quiet hour: A shopping sanctuary awaits
